Proper keyword research is fundamental not only for driving targeted traffic to your blog or site but also to make money online. Selecting the right keyword phrases can have a significant difference in monetizing your pages effectively. When you receive visitors to your blog or site, you expect them to take some sort of action which can earn you money like clicking an ad, buying a product, subscribe to a newsletter etc… With proper keyword research, you can increase your chances in making your site more profitable. Here are 3 ways:
Advertising Networks
Advertising networks like Google AdSense and Chikita eMiniMalls can provide a lucrative source of income for bloggers, Internet Marketers and webmasters. Google AdSense displays ads related to your content. If you write on SEO, Internet Marketing, blogging or eBook publishing, you can expect to get relevant ads. What you write about can influence your income potential as different keywords pay differently. A keyword phrase like “Search Engine Optimization” for instance can yield a higher return than a keyword on “eBook Publishing”. It depends on the market. Some niches are more competitive than others and advertisers have to fork out more money.
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Ads appearing on Google AdSense are in fact from Google AdWords. AdWords advertisers have enabled their ads to appear in the content network which is AdSense and as such they can specify how much to pay per click. If an advertiser is paying $0.80 in the content network for a keyword like “Search Engine Optimization” and another one is paying $0.30 for a keyword like “eBook Publishing”, you’ll earn more from your pages about SEO.
”Buying” Keyword Phrases
Keyword phrases do not only bring traffic for AdSense monetization. You can also make money directly with some keyword phrases. One effective way to accomplish that goal is to look for “Buying” keyword phrases for either tangible or intangible goods and write content related to these products.
Keyword phrases which convey the “Buying” mood in them can potentially send you paying visitors. These people are specifically looking to buy something. Such keyword phrases can consist of words like “Buy, Purchase, For Sale, Discount, Review, Promo, Free Shipping” etc… Capitalizing on “Buying” keyword phrases is a sure-fire way to monetize your website either with affiliate products or your own products.
”How To” Keyword Phrases
There are certain keyword phrases although they are not “Buying” keywords can potentially earn you more money from your pages. “How To” keyword phrases and articles which provide a solution to a specific problem are some of the profitable keywords out there. Your goal is to provide only some information as a list of tips and then recommend related products after. These products should be able to cover the subject in more details and provide more value to what you initially offered in the article.
Being creative with your pages and implementing proper keyword research can skyrocket your income potential and enable you to make more money online.
Guest Post By Jean who is an online entrepreneur and likes to write about website marketing strategies and how to make money on the internet.
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