What is article marketing?… Article marketing is a form of promotion through which you can write articles about your business, website, blog or product and submit the article to a variety of article directories. It is a great marketing strategy that has been used for many years by marketers.
The main reason for the importance of article marketing is the fact that many of these article syndication sites where your articles are published, have a considerable amount of readers, and through links in your articles you can direct some of that traffic to your own site. In a sense, you can use article marketing to generate quality traffic for your site.
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Traffic Generation with Article Marketing
Most article directories permit you to publish your articles free of charge. When posted, your articles becomes readily available for everyone to view – and possibly reuse. If done right, content articles you publish on article directories could then develop into “link bait” for other websites.
For instance; suppose you have an online business which sells Forex trading software. If perhaps you or maybe your article writer compose an article regarding Forex trading software, other people who may like to publish a post on their own site about Forex trading software, may possibly link to your post, giving you greater publicity for your writing as well as your topic, particularly if the article directory receives a whole lot more visitors as compared to your own site, which can be pretty probable.
Building Backlinks with Article Marketing
A number of article directories will let you incorporate HTML links inside your posts. Then you’re able to link your keyword to the web page on your own site which you might be aiming to publicize for that key phrase. This is a proven beneficial SEO strategy which can help increase your sites ranking for different keywords.
There are some article submission sites that will not permit you to include links inside your articles, however they will allow you to add your links in your resource box, which is basically a few sentence about the author of the article (you) and that means you get quality one way backlinks to your site.
Article syndication websites, furthermore, allow other webmasters to publish these articles on their own websites, provided that they keep the links intact. As you could envision, this provides you with extra chance to grow your website’s traffic.
The good thing about article marketing is that even if you pay someone to write the articles for you, since that increased exposure and traffic will help you make more money with your site, at the end of the day, your investment pays off handsomely.
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Of course, you can use article marketing to drive traffic and build links for any kind of site. It can be an e-Commerce website, an eBay store, a blog, an affiliate marketing site where you promote other people’s products and services, or any other kind of site for that matter.
To sum it up, you can promote your site for free or in a fairly inexpensive way with article submission. That is what article marketing is all about.