Building email lists has long been a favorite amongst internet marketers and businesses. We’ve all heard the famous saying “Money is in the list!”. Whoever came up with that first, was absolutely correct! Money, is in fact in the list, a responsive list that is!
Building a list is one of the smartest things you can do if you want to build an online business that will generate revenue for you for years to come.
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Most newbies are afraid of list building. They think it’s complicated and technical. True, it can be kind of technical to set everything up for list building. There are many questions a beginner to list building faces. What auto-responder do you go with? How do you set your auto-responder emails? How do you deliver the eBooks? And so on…
Whether you have a great profitable business idea that you want to turn into reality, or already have an established business, but never got around to building a list, building your first list could seem like a daunting task. But, in all honestly, building a list comes down to a few simple steps. If you are a beginner, and don’t know how to start building your first email list, here is a 3 step process you can use to build an email list of your own:
1- Collect Free eBooks
There are thousands of websites that offer free “how to” eBooks on just about any topic. Many of these free eBooks come with redistribution rights. Start collecting those eBooks. Download them into a folder on your computer every time you come across one. It doesn’t matter what topic the eBook is about, as long as it teaches something that you think people will want to learn.
Of course, if you have a small business, you should write your own eBooks, where you provide tips and useful information related to your niche.
2- Create A Platform To Give eBooks Away
Simply create a one page site which is known as squeeze page, where people can enter their information such as name and email address in order to get your free eBook. Even if you don’t know how to build a one page site, there are plenty of people who will do it for you for only a few dollars. Use online forums like DigitalPoints and WarriorForum and freelancing sites like Fiverr to find people who can build you a simple squeeze page.
3- Get The Word Out About Your Free Giveaway
There are many ways to let people know about your new site that is giving away your free “how-to” eBook, both free and paid methods. One free way to get the word out is by participating in chat rooms and online forums related to the topic of your eBook. Use your signature link to link to your squeeze page. Try to be helpful to other members and establish yourself as an authority in your niche. Some forums have “Freebies” category, where you can post about your free eBook giveaway and invite people to take advantage of it.
You can also use Facebook & MySpace and other social networking sites to promote your eBook giveaways. You can also use paid methods such as Google AdWords advertising. If you don’t have the budget for paid promotions, don’t worry about it. There are enough free promotional methods out there, some of the which even work better than paid methods.
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How To Make Money With Email Lists?
Well, when people sign up to get your free eBook, they have to enter their email addresses, which means they have agreed to receive email offers from you. After a while, you will have a huge list of people who share a common interest. Now, you have to find a worthy affiliate product that answers the needs of your list (that common goal), and tell your list about the product and how it can help them. Sometimes you don’t even have to write the emails yourself. Most vendors have pre-written emails which you can use to email to your list.
That’s it! That’s the basic of building a list, and making money with it. It sounds simple, but it requires a lot of work and efforts to succeed. And although, list building is time-consuming, and requires a lot of work, it is well worth the efforts.