Welcome to part three of our series of learning how to make money through manual contextual link building. This article will talk about advanced way to do you link prospecting. It is only relevant if you have read parts 1 and 2, and if you have found a few clients to start paying you to link build for them. Part 1 taught you how to make money guest posting without clients, part 2 told you how to find clients so that you can expand your guest posting opportunities that include blogs that don’t pay for content, and part 3 will talk about advance prospecting techniques. Here we go…
Advanced Link Prospecting
Of course there are all those amazing advanced searching operators that you learned about in part one. Operators that will allow you find guest posting opportunities by seeking out pages on websites that reach out to writers and guest bloggers, but there are many different ways to find these types of blogs. Here are few of them:
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Using paid link directories. In the past, submitting to a link directory was a way to increase your link juice so that you could add numbers to that linking profile. Although some paid directories still pass a little bit of juice, they aren’t really a main focus of SEO’s anymore. However they are great for finding old and high quality blogs – especially blogs that most people aren’t aware of, that perhaps aren’t at the top of the SERPs for dominant keyword phrases, but pass a very high page rank. These are link gold mines
Use Google Alerts. Google has a system where they allow you to create a new alert that gets sent to your email every time a certain page that revolves around the key words you feed it is created. It is perfect for finding brand new intitle:”write for us” pages and the faster you can be to replying to one of these pages, the better chance you’ll get at being able to post on their web site.
Social media routes
. This is really about twitter. Twitter is such an amazing tool for social networking, and this includes the guest posting process. You can initiate contact with webmasters via their twitter handle or you can search the field with search queries such as “guest posting” or any other form of the phrase. The best part is that the search queries are as close to real time as it gets.
Use Technorati and Google Blogs
These are two ways to find the most amount of blogs possible in the littlest amount of time. Are they the highest quality? – Sometimes, sometimes not. Technorati lists blogs in the order of what they deem high quality which doesn’t always work out for them. That being said, there are more than a million blogs listed in that site and you can spend days manually scraping it if need be. Whether the blog is about balance transfer credit cards, or super octane energy drinks, you will be able to find it on Technorati.
Things to Work With Your Clients/ Things to keep in Mind
There are many things that come along with guest posting and link building that can make your job a lot harder when it comes to building these links. The link building process can be very tedious. So make sure that before you begin, you talk with your clients on the following topics.
Determine fair requirements in terms of metrics. In case you didn’t know, there is little (I say little but it’s not little at all) thing called page rank. It is the metric which Google uses to measure the value of a web page. Remember that the higher Page Rank requirements that your client give you for guest posting, the harder it will become to get the job done. Sites with higher metrics in things like Page Rank and Alexa Rank often don’t even accept guest posts to begin with, so you will have to spend a lot more time prospecting and ensuring your content is extra high quality. You can find out what a sites page rank and Alexa Rank is each time you visit a site by downloading the SEO Quake toolbar.
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Determine what anchor text you will be using. Once again, the anchor text you will be using will affect what you will be able to accomplish in terms of turnaround time. Anchor text is a semi-big issue. E.g. If you are trying to build links with the word “reviews” in it (for example “HDTV reviews”) it might be a lot harder to fit within the article than say something like “link building.” The more natural the anchor text sounds, the easier it will be to build the links.
What niche will you be operating in? Not all niches will generate the same amount of success in terms of conversion rates. For instance it is very hard to build links in the gambling and poker niche, yet very easy to build links in the SEO, and health niche. Make sure your clients have web sites that people do not mind linking to.
Now that you have learned how to find guest posting opportunities at a higher level and know the basics of what to look for in terms of clients and setting up requirements. It is is time to start making. I wish you the best in your link building ventures!