Adsense is a great way to make money with or even without a website. The beauty of it is that there are many things you can do to increase your AdSense earnings, things that you can control. One of those things that factor in just how much money one can earn from AdSense ads is the use of proper keywords.
You see, AdSense displays ads based on the content of the given site. Say your site is about small business, when you place AdSense on your site, it automatically serves ads that are relevant to small business, like small business loans, ideas, grants, tools, etc.
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Also, AdSense payment for each ad varies based on the keyword. Some keywords get you a few cents per click, some a few dollars, and some $20! So, it would make sense to incorporate higher paying keywords in your content, so AdSense can display ads that will get you more per click.
This is a free tool that is actually designed for advertisers who can use the tool to create better ads that will cost them less and yield better results. However, as an AdSense publisher, we can use this tool to get an estimate of just how much a specific AdSense keyword is likely to pay for each click.
To make this easier, I will show you the process with an example. Lets say you are going to write a new post targeting the keyword “Making Money”.
Simply head on over to the AdWords keyword tools and enter “making money”.
Once you have entered your keyword and have the proper setting, hit the Search button. This will give you a list of keywords that are related to your seed keyword which in our example is “making money”.
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Look at the column with the title “Approximate CPC”.
What is Estimated Avg CPC?
As I mentioned earlier, the AdWords keyword tool is meant for advertisers. So, the numbers under “Estimated Avg CPC” column tell advertisers how much they can expect to pay for that keyword if they want their ad to be shown above other advertiser’s ads.
And since AdWords and AdSense are tied together, meaning the more an advertiser pays for an ad, the more a publisher gets paid for a click on that same ad, knowing how much a keyword costs an advertiser will give you an estimate of how much you can expect to earn for that keyword per click.
Now, it is important to mention that these are just estimates and not exact numbers. Also, keep in mind that if an estimate says $1.00, that doesn’t mean you can expect to get $1.00 for each click. That’s the number an advertiser pays AdWords.
Obviously, AdWords can’t pay the whole $1.00 to the publisher, otherwise it has to go out of business. Which is why AdSense gives you a percentage of what it cots the advertiser to pay for that ad. No one knows for sure the percentage of which AdSense pays its publishers. But you can bet that the more expensive a keyword is for an advertiser, the more every click on that ad will yield for the publisher.
That is basically it. That is how you can kind of get an estimated number of just how much you can expect for each click. Of course, there are other factors that effect just how much you make with AdSense.
But for now, all is left is to sort out the highest paying keywords and use them appropriately in your content. That is how you find profitable and high paying AdSense keywords.