We all want to know how to get our sites rank higher in the search engine results. It is no secret that a higher search engine ranking can help your site tremendously in terms of the amount of targeted traffic being driven to your site.
So, naturally you would want to rank your site on the first page of Google, preferably on the top of the first page, among top 3, and of course, ideally you want to rank number 1.
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There are lots of things you can do to do just that. Although, optimizing your site for search engines and getting it to rank for various keywords is a time-consuming task, it is well worth the time and effort. With that said, here are 7 steps you can take to ensure a higher search engine ranking:
1. Make a list of keywords
Make a list of terms and keywords relative to your site’s content. Terms that you want your site to be found by when searched. To avoid having to go against the big competition in your niche, use long tail keywords and very specific term to your site’s content.
2. Write Original Content
Write original quality content using the keywords and keywords you have found. Make your content as unique as possible, as you will not be credited by search engines for others work which mean your site won’t be the one showed for keywords used in that content.
3. Use Keywords Wisely
Spread the key words you have listed on your first step evenly into your websites content. Don’t stuff your pages with keywords. It will be way more effective to have 20 different articles with keyword used in each once or twice than having 1 article with 20 keywords in it. Search engines see it as if you are trying to cheat the system.
4. Write Targeted Content
Make sure you wrote about subjects in your niche and what interests people in your niche. Having content that are useful and specific to your niche will make it easier to attract visitors who are already interested in the subject, which means they are more likely to become your loyal readers.
5. Update Regularly
One of the most common mistakes of many bloggers and website owners is that they think once they have a couple of pages up, there is no need to update and add new content. Updating and adding fresh and quality content frequently, will keep your readers interested. Search engines also take note of that and are more likely to give you a better status in terms of ranking.
6. The Older The Better
We all know older people are usually more experienced. Well, that’s exactly how search engines think about blogs and websites. Because there are many sites coming and going daily, search engines tend to take a long time to give high status to a site. Its a one of the key players in the page ranking game.
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7. Quality Backlinks
Any back link is good for driving traffic to your site, but not any backlink is good when it comes to page ranking. If your site is getting backlinks from other high ranking sites, specially sites that are related to your niche, search engines are more likely to give you a higher ranking as well. The more quality back links you have the faster you will get there.
As your website or blog gets older, and contains more quality content, you ranking will increase. Getting to the top 10 doesn’t mean your job is done though. Don’t forget that others (your competition) are wanting to rank amongst the top 10 as well, so by slowing down, you are giving them a chance to push you aside and take your place.
By implementing these and other search engine optimization tips, you can make sure that your website will not lose its place amongst the top ranking sites and will enjoy a high ranking status for a long time to come, which will mean more and more quality targeted traffic to your site.