What are the benefits of press releases? Why would you spend time writing and submitting a press release? What do you get out of it?…
Press releases are becoming more popular especially amongst bloggers and Internet marketers, and for good reasons. If you are considering publishing a press release, but aren’t sure if it’s worth the effort, and how you will benefit from it, read on to find out how submitting a press release to the right press release sites can help you immensely when it comes to promoting your business online, as well as search engine optimization.
1- Press Release Generates Traffic
One of the biggest benefits of a press release that gets published is the simple fact that it sends out a lot of targeted traffic to your blog. Submitting to big press release distribution sites that receive hundred of thousands of visitors a day, is a sure fire way to divert some of that traffic to your own site. People read your press release, and if they want more info, they can click on your link (make sure add a link in your press release), and visit your blog for more information.
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2- Press Release Gives You Visibility
Publishing a well-optimized press release has the power to give you great exposure, specially if you publish it on recognized sites. The amount of exposure you can get from a press release depends heavily on how well-optimized and well-written your press release is, along with where you publish them. A press release basically is a free, yet effective way to get publicity.
3- Press Release Helps In Building Your Brand
Whether you are promoting your blog, a product or a service, press release can get your brand name out there in front of thousands of interested visitors. Its a great way to embed your brand in the minds of your targeted audience.
4- Press Release Gives You Authority & Credibility
By waiting and submitting a good press release, you establish yourself as an authority in your niche. Soon your potential customers will come to know you as an expert in your field, which means when they do need what you are offering, be it a product, a kind of service or just useful and informative content, they will be more likely to come to you first.
5- Press Release Helps With SEO
Last but not list is the fact that by submitting a press release (assuming you have embedded anchor text links in the body of the press release), you gain quality backlinks which is one of the most important factors when it comes to search engine optimization.
These are some of the great benefits of press releases. Of course, not all press release are created equal. In order to get the most from a press release, you need to know how to write a good press release. Once you write a good and effective press release, submitting it to the right press release submission sites will in time benefit you and your business immensely.