Niche keyword research is an essential part of any successful website. Proper keyword research makes you money. That is why finding a niche that is profitable is the most important part of your online business. After all, how can you run a successful business and make money if there is no need in the market for what you are offering!?…
That is why a thorough research of the market is essential to your success. Unfortunately, when it comes to market research and finding a profitable niche, many aspiring entrepreneurs are misguided.
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1. Keyword research tools don’t show you the whole picture
In the SEO community, unfortunately, many folks unknowingly teach people using keyword tools is the best way to start the niche finding process.
The truth is this is not the correct way to find a profitable niche at all. The simple reason for that is the fact that the general public have access to a limited amount of data. The data available for the general public to view, counts for less than 3 % of the actual searches performed by Internet users.
2. Keyword research falls short!
Another point to keep in mind is that a keyword research only shows keyword phrases and terms people use when they search for whatever it is that they are looking for. It does not show you what people actually buy on the Internet.
I searched the Internet for a 52 inch LG TV, but while I was surfing and searching, I came across a 52 inch Panasonic TV, and I liked it better, so I bought that instead of my initial searched item. Your keyword research is not going to show you that. It can only show you what I have searched for, not what I have actually end up buying. You see the point!
When trying to find a profitable niche, you should always focus on finding evidence that proves there is a market out there for the product you want to sell, that there indeed is a hungry crowed out there, waiting to buy such a product.
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Again, no matter how great of a product you have, without a market full of buyers, it won’t matter. You will not make any money from it. Knowing the number of times people have searched for a specific product is no prove for a profitable niche.
The correct way to research and find a profitable niche is not through keyword tools and database, it’s through researching the places where people buy such products. As I pointed out in this post, the correct way to do a proper keyword research that will help you find a profitable niche is through the market place.