Increasing AdSense earnings is one of the biggest issues that many bloggers face. Many bloggers make money with AdSense. And for some, its their main source of revenue. So, it’s no surprise that lots of resources and time are devoted to finding ways to improve their AdSense click through rate.
Some bloggers use high paying keywords in their posts to trigger AdSense to display higher paying ads. But somehow even with the use of good paying keywords in their posts, most of these bloggers fail to increase their AdSense income.
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That’s because they don’t realize that its not just which keywords you use, its how use them that makes the difference. Increasing your Google AdSense income with the use of high paying AdSense keywords is a matter of good navigation and good link description used to draw traffic in.
Having high paying proper keywords in your posts is one side of the coin, the other side however, doesn’t have anything to do with keywords but everything to do with how you get visitors to click on those high paying keywords.
1. Attention grabbing navigation links
One of the most important things for keeping visitors on your site, going from one page to another, is a good navigational menu. A good navigation with attention grabbing links can help you maximize your AdSense earnings. Most visitors scan the page for interesting stuff until they see something interesting and click on it.
While a good navigation will help visitors find what they need faster, it can also be used to funnel your traffic to pages with higher paying keywords. Simply make the links (to pages with higher paying keywords) more attractive by using keywords related to what your visitors are looking for.
2.High Paying keywords
The navigation logic can also be used in increasing your AdSense revenue by using AdWords or any other source of PPC advertising you use for driving more traffic to your site.
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And if you are not using PPC because of the cost, this method can be used with a very low-budget depending on your niche.
- First, choose a page (or more) in your site that uses inexpensive keywords in its content. This will help you with using AdWords to draw traffic to the page without breaking the bank.
- Now, using a catchy and unique description make the link to the high paying page(s) stand out. Maybe use something like “free download of…” or “get your free…”. Be creative and use attention grabbing phrases that will spark curiosity in visitors. Of course, I don’t mean using anything to get people to click on your link. You want them to trust you and become a frequent visitor. So, use attention grabbing keywords that are relevant to the content of the page you are trying to get them to read.
- Now, use AdWords to drive traffic to the chosen page, by targeting your ads on the same low paying keywords you used in the content of the chosen pages (so you can bid on them with a cent or two).
100% Of the time when visitors arrive at a web page, they will either leave the site or go to another page on the same site. But with your eye-catching links, their next destination would most likely be the high paying page you are linking to. Which means more traffic and more clicks on your high paying ads.
Experimenting with different styles of link text, using links in different spots on your page and monitoring the activity through tools like Google Analytics will help you find the best way to get more clicks for your high paying AdSense keywords, which ultimately helps you increase your AdSense earnings.