List building through ezine publishing is a great way to promote and make money from your blog. If you are using ezine as a part of your online business to promote and sell products and services, here are 11 helpful tips which will definitely increase the number of your subscribers, while allowing you to build a better and more responsive list:
1- Testimonials (for ezine)
Using testimonial is a great way to build up your ezine’s credibility. Telling your blog subscribers how your blog’s newsletter has helped your readers will help establish your ezine as a trusted and useful source of information.
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2- Make it easy for your readers to spread the word
You can easily promote your ezine by word of mouth to hundreds of people. Simply ask your readers to forward each issue to their interested friends and family. This is one of the most powerful and effective ways to promote your ezine, not to mention it won’t cost you a dime.
3- Testimonials (for product/service)
If you sell a product/service, its a good idea to post some testimonial in your ezine about them as well. Sharing your customer’s favorable feedback with subscribers will make it easier to sell the same product to them in the future.
4- Swap ezines
Come to an agreement with another publisher, and you can send their ezine in your ezine to your subscribers in exchange for them doing the same for you. It will help you both attract some new subscribers.
5- Write articles
Share your expertise with your readers by writing useful articles. Not only articles will help your readers gain new knowledge, they can also help you increase your subscriptions by building up more targeted traffic to your site.
6- Exchange ads
Exchanging ads is a win-win situation for both you and the other ezine publisher. It will allow both of you to promote each other’s ezines for free.
7- Recommend affiliate programs
Don’t make the mistake of blogging beginners who start promoting affiliate products too early. You need to gain your reader’s trust and establish yourself as a trusted person first. Then you can start promoting affiliate programs that you truly believe in. It will increase your commissions, as well as helping your readers find something useful.
Offer something exclusive to your subscribers. For example, you could offer eBooks, an email course, or access to your “subscriber only” membership site as a bonus for joining you.
9- Offer deals and discounts to subscribers
If your selling a product, offer them to your subscribers with a discount as a means of appreciation for their loyalty. Not only you get many first time buyers, you will also get repeat business. Showing your readers that you value them by providing them with sales and promotions that are just for them, will not go unnoticed.
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10- Write product reviews
Help your readers by writing a review on a product related to your niche. For example if your in Forex trading niche, a review of a Forex robots that can help automate the trading process will help your readers tremendously, specially if they were thinking about buying it. Plus you will be able to increase your commissions by publishing your positive reviews with your affiliate links.
11- Promote your ezine on forums
Remember what you did to promote your blog or website?… Do the same to promote your ezine. Use your signature files on forums you have joined to promote your ezine. And whenever appropriate, you can even mention it in your posts on forums you use.
List building through newsletter publication can be used to promote your blog and website, products, services or what have you. Take advantage of this great tool and make a more responsive list of subscribers by using the above mentioned list building tips.